The power of narrative

If you’re a regular reader of this blog (and frankly, if not, why not? It’s quality stuff!) one theme that you might recognize across several posts – such as this one or this one –  is that a lot of manipulation involve letting people manipulate themselves, to some extent. We like stories, as a species: we evolved to recognize patterns, after all, and stories are the ultimate patterns. Since time immemorial, at the end of the day, around the communal fire, we have sat around and shared stories – to cheer ourselves up, to keep the darkness at bay,...

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