If a scientist falls in the forest…

It’s relatively easy to manipulate people. If nothing else, this blog should make it plain that there are any numbers of techniques to manipulate consumers, voters, or viewers. There are a couple of classes of people that are relatively harder to manipulate, however. Scientists are fairly hard to manipulate. By definition, they tend to be the most knowledgeable of people, at least on their domain of expertise. You can use cute names to hide additive details from the average food consumer, for example, but it’s hard to fool the scientist who named the actual additive, or who can synthesize...

Read More