Month: November 2011

Manipulation for hire

One of the reasons that I started this blog was the fact that manipulation techniques were increasingly becoming commoditized. Years ago, manipulating customers, electorates, or media was the domain of a few skilled individuals. As a result, the overall level of manipulation was actually relatively low – the expertise just wasn’t there to handle 1,000 manipulations. That’s not to say that there wasn’t any manipulation, or that those manipulations were trivial, but overall manipulation as a science was in its early stages of development, and few understood how to use even the basic techniques that we’ve discussed here in...

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How to win an election, part I

We have one year to go before the US presidential election, and this seems as good a time as any to start talking about manipulation in the context of elections. Not to say that you’ll get 24 posts about elections, but we’ll try and make that a recurring theme over the coming year, especially since so many of us have been involved in election strategy and tactics over the years. So, let’s say that you’re the campaign manager of a US presidential candidate, and you’re tasked with delivering a state – let’s go with Ohio, which gets a lot...

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